02.06.2025

Why Buying Off-the-Plan Early Can Work in Your Favour

Buyers who are able to plan ahead, buying early often comes with significant rewards

Developers typically offer the most attractive pricing and incentives at the beginning of a project. Why? Early sales are crucial to securing funding and moving the development forward. As CBRE’s David Milton explains, most residential projects require pre-sales to unlock bank financing. To achieve this, developers are motivated to price initial releases competitively.

The first four months of construction — plus the lead-up period — are when most pre-sales happen. Once funding goals are reached, prices generally rise, reflecting both demand and market movement. In fact, once the pre-sales threshold is hit, prices often increase throughout construction.

Market shifts during the build can work in buyers' favour. An apartment purchased off-the-plan for $800,000 could be worth $900,000 by settlement, potentially giving you an equity boost — and a stronger lending position when it comes time to move in.

While long timelines can make some buyers hesitant, the key is choosing a trusted developer with a strong track record. Experienced teams like ours plan for market fluctuations, maintain clear communication, and ensure buyers know exactly what to expect — delivering residences with lasting value and purpose.

For those ready to plan ahead, early off-the-plan opportunities with Murcia and our broader portfolio offer the chance to secure premium residences, better pricing, and greater long-term potential.

 

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